About First Group

ABOUT US

Emeel Abdalla Investments is the parent company of a diverse group of businesses operating across multiple industries in the Middle East. Established in 1994 in Kuwait, the company began with a strong focus on real estate development, delivering high-quality projects that quickly earned a reputation for excellence and innovation.

FIRST GROUP KW

The flagship company of Emeel Abdalla Investments, based in Kuwait — delivering real estate excellence and investment innovation across the region.

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URBNLANES

3 pioneering decades, over 100 projects developed, 20+ towers on ground, and 38+ years of dedication to architectural excellence.

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FIRST GROUP KSA

First Group's presence in Saudi Arabia, bringing the same investment vision and development expertise aligned with Vision 2030.

FIRST ADVERTISING

Since 2025, First Advertising has redefined outdoor media through a curated portfolio of luxury locations across prime destinations.

EXCELLENCE AND INTEGRITY

About First Group

Building on its success in real estate, Emeel Abdalla Investments expanded into additional sectors and markets, giving rise to a network of subsidiaries, including First Group – Kuwait, First Group – KSA, First United – Egypt, First ADS, and Urbnlanes Developments. Today, the holding company oversees a wide range of businesses, combining vision, integrity, and operational excellence to drive sustainable growth across the region.

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EXCELLENCE AND INTEGRITY

OUR VALUES

We are driven by integrity, innovation, and excellence. At First Group, our foundation is built on strong ethical principles, while our vision pushes us to redefine industry standards. We believe in creating value not only for our clients but also for our people, partners, and the communities we serve.

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OUR STORY

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DEDICATION TO EXCELLENCE

Environmental Responsibility

At First Group, we are committed to protecting the environment and using resources responsibly to safeguard the future for generations to come. We continuously strive to raise environmental awareness and improve our sustainability practices across all our operations and projects, wherever we have influence or control.

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